Yoast SEO is the original WordPress SEO plugin since 2008. It is the favorite tool of millions of users, ranging from the bakery around the corner to some of the most popular sites on the planet. With Yoast SEO, you get a solid toolset that helps you aim for that number one spot in the search results. Yoast SEO does everything in its power to please both visitors and search engine spiders. he most advanced XML Sitemaps functionality at the push of a button. Full control over site breadcrumbs: add a piece of code and you’re good to go. Set canonical URLs to avoid duplicate content. Never have to worry about Google penalties again. Title and meta description templating for better branding and consistent snippets in the search results.